Week 5 – Thursday, October 8

Attendance

Announcements
Watch marketing videos (below) – Quiz #7 on Thursday, October 15 will be about marketing

No class next Tuesday!

 

Major project meetings:

• Brittany – done
• Shayla – done

 

Thursday, October 8

• 12:30 Morgan
• 1:30 Jamin
• 2 p.m. (to be confirmed) Daniel

Next week Thursday, October 15

• 11:30 Olivia

 

Still to schedule:

• Rod
• Leeland
• Larissa
• Katryna
• Carlos

————————————–

Two opportunities for student volunteers:

• Treaty 1-11 meeting at the FNUniv October 16-18, 2015 looking for volunteers and help with the AV for the forums/meetings at the FNUniv. What do we need to do or who do we need to contact to organize the AV equipment for our event as an in kind donation?We would need microphones, wireless or lav mica, screen, projector , laptop and speakers and at least 1 technician. Joely BigEagle-Kequahtooway

• CBC is planning a live remote on Thursday, October 15 to help maintain The Morning Edition’s #1 position. We are looking for 4 high energy, extroverted people for our street team to join us in the morning to hand out free coffee, prizes and engage with people on their way to work in downtown Regina.Can you help with recruiting some J school/INCA students who would like to work for CBC? They would need to be available for Thurs, Oct 15 from around 5:00 am to 10:00 am.

———————————————-

Election – Vote Compass

———————————————-

 

 

 

Assignments

Due – Draft/notes of class business plan – 5 marks

 

Agenda

 

1. Students to discuss their interests related to the class project…
3. BUSINESS PLAN OUTLINE (ideas from class)Government of Canada – Writing Your Business PlanExecutive Summary – leave ’til laterBUSINESS STRATEGYCompany Summary
   • What kind of business organization will we be?
   • Options: corporation, co-operative/collective (Katryna), non-profit

   Purpose of the Business – vision, main objectives

   Description of Products and Services

   40th Anniversary magazine and website

   • glossy, colour

   Suggested contents:

   Interview with Elder/Veteran Tony Cote (Leeland)

   • need editorial staff to develop story ideas

   Our Industry

   Aboriginal publishing in Canada – need research

   Market Analysis

   Our potential readership:

   • list every “type” of person who would read our magazine

   Our potential advertisers:

   • each student to come up with 10 potential advertisers
     • SIGA (Carlos)

   Strategy and Implementation Summary – Timeline

   • Planning – now…
   • Implementation – soon…
   • Publication date?

   Management and Personnel Summary

   • Shannon – faculty advisor
   • Daniel Q. nominated to be in charge of all financial accounting
   • Production – getting prices from printers and designer
   • Editorial – finding writers for stories – need to decide payment per word
   • Advertising sales people – need to decide commission rate

   Financial Plan

   • Need quotes from printers so we can decide on advertising rates