Week 5 – Thursday, October 8


Watch marketing videos (below) – Quiz #7 on Thursday, October 15 will be about marketing

No class next Tuesday!


Major project meetings:

  • Brittany – done
  • Shayla – done


Thursday, October 8

  • 12:30 Morgan
  • 1:30 Jamin
  • 2 p.m. (to be confirmed) Daniel

Next week Thursday, October 15

  • 11:30 Olivia


Still to schedule:

  • Rod
  • Leeland
  • Larissa
  • Katryna
  • Carlos


Two opportunities for student volunteers:

  • Treaty 1-11 meeting at the FNUniv October 16-18, 2015 looking for volunteers and help with the AV for the forums/meetings at the FNUniv. What do we need to do or who do we need to contact to organize the AV equipment for our event as an in kind donation?We would need microphones, wireless or lav mica, screen, projector , laptop and speakers and at least 1 technician. Joely BigEagle-Kequahtooway
  • CBC is planning a live remote on Thursday, October 15 to help maintain The Morning Edition’s #1 position. We are looking for 4 high energy, extroverted people for our street team to join us in the morning to hand out free coffee, prizes and engage with people on their way to work in downtown Regina.Can you help with recruiting some J school/INCA students who would like to work for CBC? They would need to be available for Thurs, Oct 15 from around 5:00 am to 10:00 am.


Election – Vote Compass






Due – Draft/notes of class business plan – 5 marks




  1. Students to discuss their interests related to the class project…
  2. BUSINESS PLAN OUTLINE (ideas from class)Government of Canada – Writing Your Business PlanExecutive Summary – leave ’til laterBUSINESS STRATEGYCompany Summary
    • What kind of business organization will we be?
    • Options: corporation, co-operative/collective (Katryna), non-profit

    Purpose of the Business – vision, main objectives

    Description of Products and Services

    40th Anniversary magazine and website

    • glossy, colour

    Suggested contents:

    Interview with Elder/Veteran Tony Cote (Leeland)

    • need editorial staff to develop story ideas

    Our Industry

    Aboriginal publishing in Canada – need research

    Market Analysis

    Our potential readership:

    • list every “type” of person who would read our magazine

    Our potential advertisers:

    • each student to come up with 10 potential advertisers
      • SIGA (Carlos)

    Strategy and Implementation Summary – Timeline

    • Planning – now…
    • Implementation – soon…
    • Publication date?

    Management and Personnel Summary

    • Shannon – faculty advisor
    • Daniel Q. nominated to be in charge of all financial accounting
    • Production – getting prices from printers and designer
    • Editorial – finding writers for stories – need to decide payment per word
    • Advertising sales people – need to decide commission rate

    Financial Plan

    • Need quotes from printers so we can decide on advertising rates