Planning for Success, ACOA

Your business plan is one of your most important tools in planning for the future of your business. It outlines your vision, what you want to achieve and how you plan to get there. The process of putting this plan together helps you set the course for your business — preparing for obstacles, allocating resources and planning for opportunities. It’s also a living document that should be updated as your business evolves over time.

http://www.acoa-apeca.gc.ca/eng/publications/FactSheetsAndBrochures/Pages/How_to_prepare_a_marketing_Plan.aspx